Gain a competitive advantage from your loyalty program and optimize your customer retention strategy with the customer data you collect. Our data driven advice will help you maximize your program’s ROI and the customer lifetime value.

Loyalty
Program Insights

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Loyalty
Program Insights

> Loyalty Strategy
> Program and Promotional Campaigns Analysis
> Customer Analysis
> Targeting and Personalization

Gain a competitive advantage from your loyalty program and optimize your customer retention strategy with the customer data you collect. Our data driven advice will help you maximize your program’s ROI and the customer lifetime value.

Loyalty Strategy

Build loyalty, maintain and retain

We can develop strategies to increase the lifetime value of your members. Build customer loyalty to increase their value, nurture relationships with your best customers to keep them, and retain customers who plan to leave you.

Program and Promotional Campaigns Analysis

Measure to improve

We use a robust and statistically sound approach to measure the incremental impact of your investments based on key performance indicators. We also use the data to suggest areas for improvement.

Customer Analysis

Better understand to better target

Who are your best and least loyal customers? Which customers are price-sensitive? How do you retain them? Which customers have the most potential? Focus on the customers who earn you the most today and in the long term and give them the experience they are looking for.

Targeting and Personalization

AI as a personalization engine

Take advantage of machine learning and predictive models (customer lifetime value, cross-selling, retention…) to deliver the right offer, at the right time, to the right customer. This way, you maximize the lifetime value of each customer and ensure greater loyalty, better cost management and ROI optimization.

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