A successful customer experience starts with good customer knowledge. It is by understanding their needs and expectations at each point in the customer journey and closely monitoring your performance indicators that you will be able to develop an effective omnichannel strategy.

Segmentation and
Customer Experience

2 entrepreneurs qui ont besoin d'aide pour leur entreprise

Segmentation
and Customer
Experience

Segmentation and
Customer Experience

> Segmentation
> Design and automation of the customer journey
> Satisfaction levers
> Client Insights

A successful customer experience starts with good customer knowledge. It is by understanding their needs and expectations at each point in the customer journey and closely monitoring your performance indicators that you will be able to develop an effective omnichannel strategy.

Segmentation

Identify your key segments

Segmentation and personas are essential to establish your business strategies and improve the customer experience. Proven time and time again, we have developed our own segmentation method based on statistical rigor and the relevance of the result for your organization. Whether from internal or external data, we can create segmentations from a multitude of sources. Let our experts introduce you to your customers from an unexplored angle to position you as a leader in the market.

  • Creating customer or market segmentation
  • Strategic support in the use of segmentation

Design and automation of the customer journey

The right offer at the right time to the right customer

The customer journey brings together all the possible interactions between your customer and your brand. Our experts identify key moments, script possible contact options and create, through marketing automation, scenarios to offer the right offer, at the right time, to the right customer. This increases the relevance of contacts and therefore, the customer experience. But since it all starts with the right data, our team can also structure the data so that it is usable and allows the automation of the process.

  • Data organization and architecture
  • Customer knowledge
  • Customer journey design
  • Customer journey automation

Satisfaction levers

Identify the real priorities for your customers

What factors influence customer satisfaction? What factors generate dissatisfaction instead? But most importantly, what does each of these factors weigh in the customer’s choice? With advanced statistical analytics, clearly identify the factors that directly influence customer satisfaction and measure their impact on your sales. Thanks to business cases presenting the quantified impacts, easily identify your priorities and support your business decisions with concrete data.

  • Analysis of satisfaction drivers
  • Impact of satisfaction on sales

Client Insights

Understand your customers to better serve them

Do you really know your customers? Our experience has shown us that too often, customer intelligence projects have stopped at collecting customer data. Projects that are too large, lack of time, poorly structured data… Our team is here to facilitate your access to this data. Working daily with customer data, we know how to quickly identify performance indicators (KPIs) and insights that will allow you to improve your decisions quickly.

  • Data organization and architecture
  • Dashboards
  • Performance Reports
  • Customer knowledge

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