The latest news at Numea
Storytelling, the art of making numbers speak
What is storytelling? In a very simple way, storytelling is the act of telling a story. In any presentation, whether it is marketing, financial, operational;
Four Types of Analytics You Need to Know to Achieve Analytical Excellence
As each task has its tool, each business need must be well defined in order to identify the right analysis to perform. There are 4 types of analyses: descriptive, diagnostic, predictive and prescriptive.
What’s new in version 29 of IBM SPSS Statistics
IBM recently released version 29 of SPSS Statistics which includes new features, inter alia, the addition of new survival models, improved integration of open source extensions and improvements to existing statistical procedures. In addition, the workbook mode and the search function have been revised to be more user-friendly.
Why segment in 2022?
In 2022, is it still relevant to segment?
My answer is YES… more than ever!
What’s new in IBM SPSS Statistics 28
IBM SPSS Statistics 28 introduces a new statistical procedure (meta-analysis), enhancements to existing procedures such as Power Analysis for increased research methods, data visualizations to understand connections, and functional enhancements designed to improve everyday usability.
Move your loyalty program to the next level
Loyalty marketers and loyalty program administrators, this article is for you. Before we start, take a moment to identify where your program sits in this
6 practical tips to properly plan your data integration project
You want to centralize your data, create a 360-degree client view. Do you want to connect your ERP, CRM, CMS, Google Analytics, e-commerce platform, marketing
Solicit the right target with an uplift model
When it comes time to launch a new targeted promotion, the basic instinct is usually to make an offer to a customer who has the
Segmentation RFM, the base
We are talking about customer knowledge, collecting as much information as possible on customers, and knowing everything to have a 360 vision of our customers…