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What is storytelling? In a very simple way, storytelling is the act of telling a story. In any presentation, whether it is marketing, financial, operational;
As each task has its tool, each business need must be well defined in order to identify the right analysis to perform. There are 4 types of analyses: descriptive, diagnostic, predictive and prescriptive.
IBM recently released version 29 of SPSS Statistics which includes new features, inter alia, the addition of new survival models, improved integration of open source extensions and improvements to existing statistical procedures. In addition, the workbook mode and the search function have been revised to be more user-friendly.
In 2022, is it still relevant to segment?
My answer is YES… more than ever!
IBM SPSS Statistics 28 introduces a new statistical procedure (meta-analysis), enhancements to existing procedures such as Power Analysis for increased research methods, data visualizations to understand connections, and functional enhancements designed to improve everyday usability.
Loyalty marketers and loyalty program administrators, this article is for you. Before we start, take a moment to identify where your program sits in this
You want to centralize your data, create a 360-degree client view. Do you want to connect your ERP, CRM, CMS, Google Analytics, e-commerce platform, marketing
When it comes time to launch a new targeted promotion, the basic instinct is usually to make an offer to a customer who has the
We are talking about customer knowledge, collecting as much information as possible on customers, and knowing everything to have a 360 vision of our customers…
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