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Loyalty marketers and loyalty program administrators, this article is for you. Before we start, take a moment to identify where your program sits in this
You want to centralize your data, create a 360-degree client view. Do you want to connect your ERP, CRM, CMS, Google Analytics, e-commerce platform, marketing
When it comes time to launch a new targeted promotion, the basic instinct is usually to make an offer to a customer who has the
We are talking about customer knowledge, collecting as much information as possible on customers, and knowing everything to have a 360 vision of our customers…
When the time comes to create a consumer segmentation, one can choose between a customer segmentation and a market segmentation. Both serve different purposes. So,
It is done, you have laid the groundwork to properly conceptualize your dashboard. You have identified the recurring need, the audience, the frequency, and you
Despite the advent of artificial intelligence, business intelligence is still relevant, because if AI is the brain that drives your business, BI is your eyes!
After many months of collaboration and planning, we are proud to launch our new brand. As of today, you can call us Numea. We put
As Darwin taught us, the species that survive are not the strongest but those that know how to adapt to their environment. At the beginning
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