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IBM SPSS Statistics 28 introduces a new statistical procedure (meta-analysis), enhancements to existing procedures such as Power Analysis for increased research methods, data visualizations to understand connections, and functional enhancements designed to improve everyday usability.
Loyalty marketers and loyalty program administrators, this article is for you. Before we start, take a moment to identify where your program sits in this
You want to centralize your data, create a 360-degree client view. Do you want to connect your ERP, CRM, CMS, Google Analytics, e-commerce platform, marketing
When it comes time to launch a new targeted promotion, the basic instinct is usually to make an offer to a customer who has the
We are talking about customer knowledge, collecting as much information as possible on customers, and knowing everything to have a 360 vision of our customers…
When the time comes to create a consumer segmentation, one can choose between a customer segmentation and a market segmentation. Both serve different purposes. So,
It is done, you have laid the groundwork to properly conceptualize your dashboard. You have identified the recurring need, the audience, the frequency, and you
Despite the advent of artificial intelligence, business intelligence is still relevant, because if AI is the brain that drives your business, BI is your eyes!
After many months of collaboration and planning, we are proud to launch our new brand. As of today, you can call us Numea. We put
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