Blogue
Blogue
Context The Challenge: Customer Data Scattered Across Multiple Systems For Avril-as for many growing companies-the proliferation of IT systems created data silos that limited its
Numea is a proud reseller of Environics Analytics, a wide range of secondary data and analytical tools for easy exploitation to understand your customers and your market at a detailed level. Environics Analytics (EA) organizes data from different sources (surveys, polls, censuses) in a format that is easy for users to exploit. These data provide detailed information on Canadians and businesses: socio-demographics, behaviours, attitudes, lifestyle and more.
Environics (EA) regularly announces the release of their latest data and enhancements to existing datasets. Here is a summary of recent updates:
We are talking about customer knowledge, collecting as much information as possible on customers, and knowing everything to have a 360 vision of our customers…
When the time comes to create a consumer segmentation, one can choose between a customer segmentation and a market segmentation. Both serve different purposes. So,
Beyond price and product or service, what do you have to offer your customers? What makes you unique in their eyes? The customer experience! A
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