
Segmentation
Segmentation RFM, the base
We are talking about customer knowledge, collecting as much information as possible on customers, and knowing everything to have a 360 vision of our customers…
We are talking about customer knowledge, collecting as much information as possible on customers, and knowing everything to have a 360 vision of our customers…
When the time comes to create a consumer segmentation, one can choose between a customer segmentation and a market segmentation. Both serve different purposes. So,
Beyond price and product or service, what do you have to offer your customers? What makes you unique in their eyes? The customer experience! A
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