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Context The Challenge: Customer Data Scattered Across Multiple Systems For Avril-as for many growing companies-the proliferation of IT systems created data silos that limited its
Customer satisfaction is at the heart of customer loyalty, and forms one of the main pillars of the best customer experience (CX) programs. While everyone knows the importance of tracking customer satisfaction, we do not always know how to do it right. How do you define it, measure it and turn it into action?
In life as in business, let’s avoid regrets. Nowadays, businesses have more data at their disposal than ever before to help them make informed decisions.
What is storytelling? In a very simple way, storytelling is the act of telling a story. In any presentation, whether it is marketing, financial, operational;
As each task has its tool, each business need must be well defined in order to identify the right analysis to perform. There are 4 types of analyses: descriptive, diagnostic, predictive and prescriptive.
In 2022, is it still relevant to segment?
My answer is YES… more than ever!
Loyalty marketers and loyalty program administrators, this article is for you. Before we start, take a moment to identify where your program sits in this
When it comes time to launch a new targeted promotion, the basic instinct is usually to make an offer to a customer who has the
As Darwin taught us, the species that survive are not the strongest but those that know how to adapt to their environment. At the beginning
Beyond price and product or service, what do you have to offer your customers? What makes you unique in their eyes? The customer experience! A
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