Case study: How Ovation powers its digital marketing

In this case study:

Ovation, Quebec’s leading ticketing company for 40 years, enriches its marketing offer.
In collaboration with Numea, the company is deploying an integrated marketing solution including Marketing Cloud and recommendation tools.
Initial results show a reduction in unique customers and an increase in conversion rates.
The project reinforces Ovation‘s positioning as an expert in marketing solutions connected to ticketing.

Background: an ambitious vision of innovation

Established in the 1980s, Ovation supports concert promoters in their market development. The company has decided to modernize its marketing solutions to offer more value to its customers.

“Our goal is to become a leader in ticketing-connected marketing solutions. We want to not only enrich our marketing offering, but also set new standards in the industry.”
Jonathan Roy, Head of Customer Experience at Ovation

The solution: a strategic partnership

To realize this vision, Ovation has teamed up with Numea.

The collaboration has two main focuses:

Advanced technological solutions

Marketing Cloud integration
Development of personalized recommendation tools
Implementation of advanced customer segmentations

Structured methodology

Weekly follow-up meetings
Mobilization of experts according to specific needs
Ongoing review of objectives

“We’ve developed a real partnership, which goes far beyond a simple customer-supplier relationship,” Jonathan points out. “Regular structured meetings enable us to maintain a clear vision of our objectives and progress. This approach is fundamental to the success of the project.”

The results: Significant advances

After several years, the collaboration between Ovation and Numea is generating tangible results:

Improved customer engagement

Reduced unique customer rate
Increased interactions and conversions
Positive adoption by broadcasters

Optimized processes

Automated marketing communications
Better use of customer data
Optimized buying paths

“Personalization is now at the heart of our approach. Every communication is relevant and creates real added value for our customers,” says Jonathan.

An evolving collaboration

Building on these successes, the partnership between Ovation and Numea continues to deepen. The two companies continue to optimize the use of Marketing Cloud and integrate intelligence into customer communications.

Thanks to ongoing developments, presenters will be able to more easily identify and reach their target audience, while increasing ticket sales.

“The expertise of each player and the working structure put in place enable us to move forward efficiently towards our objectives,” concludes Jonathan.

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