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Blogue
Or How NHL Players Can Inspire Your Marketing Strategy! Hockey: A Playground for Data Every NHL season brings its share of rankings, analyses, and predictions.
In this case study: In collaboration with Numea, the company deploys an integrated marketing solution including Marketing Cloud and recommendation tools. Initial results show a reduction in unique customers and an increase in conversion rates.
The Challenge: Customer Data Scattered Across Multiple Systems.
For Avril-as for many growing companies-the proliferation of IT systems created data silos that limited its analytical and operational capabilities. Although the loyalty program had been in place for several years, it was underutilized.
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